News Summary

• Apple unveils first rebrand for its Apple Music service.
• The logo has a wave-like aesthetic that was created through a physical process.
• It was made in collaboration with musician Fred Again by passing sound waves through a pool of oil.
• The Apple Music identity was teased earlier in the month, when the company unveiled its music venue in Battersea,.
• The logo is placed on the wall within the venue, which has an industrial aesthetic to match the renovated power station it sits within.
• The typology of the Apple Music logo has been amended to align with wider Apple visual identities.
• Sat alongside the apple icon, the M in music has been made lowercase.