News Summary

• Le Brassus watchmaker will facilitate sales and auctions of brand-certified timepieces on a digital platform launching in Switzerland and Europe.
• Approved sellers will securely ship watches to the brand, where Audemars Piguet will examine and certify them as genuine and authentic.
• The brand will then photograph the watches, document them with listing details, and list them for sale at a set price or via bidding.
• The Watch Keepers platform is expected to increase customer contact, gather data and insights from clients and watch owners, and generate revenue through user fees.