News Summary

• James Dumoulin, 24, is the cofounder of School of Hard Knocks, which has nearly 11 million Instagram followers and over 7 million on TikTok.
• His videos mix a high-drama street interview with advice from the wealthy and successful.
• The company is on track to do $37 million in revenue this year, profitably, according to financial documents.
• The success of the videos raises questions about what it means to be "real" and how much it truly matters if you're entertaining and informing your audience.