News Summary

• Some of the biggest advertisers have stopped treating the year-long, seven-figure slog of diary wrangling and internal politics as the default route to choosing a holdco.
• Publicis Groupe CEO Arthur Sadoun said more clients are running tighter pitches that put one or two holdcos against each other.
• “Clients are being proactive at thinking about what they want to own,” said David Muldoon as global managing director of marketing transformation at media management firm Ebiquity.