News Summary

• Target is reopening its SoHo concept store on Thursday.
• The store shares the block with trendy shops like Prada, Arc'teryx, and Allsaints.
• Last year's renovation bumped up the store's aesthetics, but it was still more of a spot for people to grab essentials.
• Almost everything in the SoHo store is also available at Target stores across the US, but the intense focus on curation and fresh features is meant to elevate items that shoppers might not realize are right at their fingertips.