Media buyers chart path for brands and sponsors through high NBA demand

Image for article Media buyers chart path for brands and sponsors through high NBA demand
News Source : Digiday

News Summary

  • The new season is set to invite high spending on linear and streaming coverage, as well as paid social and creator activity.
  • Sponsorships now account for 15% of NBA revenues, which stand at at least $1.9 billion a year.
  • Last season — the first year of the NBA’s refreshed rights deal with NBC, Amazon and others — streaming ad spend rose to $874 million.
  • Some broadcasters are gating NBA spots behind combination buys with other inventory, a practice they typically employ for moments like the Super Bowl.
As the 202627 season opens, advertisers are throwing ad dollars toward the NBAs crowd of younger viewers, accelerating investment on sponsorships, streaming ads and sportsadjacent creator activity.

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