News Summary

• When evaluating an idea, ask two questions together: Can this scale, and can I defend it long enough to scale?
• Identify what competitors can’t easily copy.
• Treat your brand as a strategic asset.
• Dominate a narrow market first.
• Before spending another dollar fighting a competitor, consider if they could become a customer, distributor or partner.
• Once you own one type of customer, you can decide where you can expand to.
• Build systems that can help you create an organization that executes faster and more profitably.