Introducing The Netflix Pixel (Netflixel?); FTC Approves The PublicisLiveRamp Deal
News Source : AdExchanger
News Summary
- Netflix is adding The Trade Desk to its list of DSPs that will have programmatic targeting available for Netflix ad inventory, starting next month.
- The acquisition of data collaboration platform LiveRamp by Publicis is one step closer to reality.
- Salesforce will buy cloud CRM and marketing software provider Braze for $5.7 billion, more than 50% above Braze’s share price the day before.
- Apple is reportedly preparing to debut its first touchscreen laptop and a foldable phone.
Pixel Me Rollin After recent layoffs, Netflix headed into earnings with a fresh pitch to advertisers.
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