News Summary

• In August 2026, YouTube accounted for 44% of ad exposure time among streaming services.
• Tubi ranked a distant second at a 12% share among streamers and roughly 3% across traditional TV and streaming.
• Sports also appears to be a major factor affecting individual streaming services’ ad Exposure time shares.
• For example, in June, Peacock, Tubi and Fox One each recorded share increases, likely thanks to the World Cup, according to a Comscore spokesperson.
• The data is from Comscore’s new The Score Report.