News Summary

• Drawing on the familiar forms of car window stickers, Studio Herrström’s gives music label Milkshake the visual structure it needs to scale.
• It feels both extra and ordinary; harbouring a satisfying graphic tension between default, commonplace visual cues and florid forms.
• The brand has real energy and mobility behind it, but is equally grounded in simplicity and structure.
• The architectural nature of the identity, coupled with its razzle-dazzle, will mean it can support both artist and agency alike as it scales.