Apple finally explains its Safari block, and identity companies are in its sights

Image for article Apple finally explains its Safari block, and identity companies are in its sights
News Source : Digiday

News Summary

  • Apple started cutting off companies that follow people around the web in its Safari browser to target them with ads.
  • Apple’s blog post confirms the block reaches beyond iPhones and iPads to Macs and its Vision Pro headset.
  • Once someone updates, Safari stops talking to those companies altogether and the tracking stops with it.
  • Apple said email addresses have taken the place of cookies as the thing tracking hinges on.
  • It happened after Apple blocked cookies from following people across sites in the Safari browser six years ago.
A month after Apple started cutting off companies that follow people around the web in its Safari browser to target them with ads, the company has finally explained itself.

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