AI Startup Minerva Built An Agentic CDP, But Dont Call It That

Image for article AI Startup Minerva Built An Agentic CDP, But Dont Call It That
News Source : AdExchanger

News Summary

  • Minerva recently raised $20 million to build AI agents for marketers.
  • Its agents are powered by an identity graph of 270 million consumers.
  • None of Minerva’s founders – Engles, Daniel Saedi and Mathew Joseph – have a formal marketing background.
  • Engles: “Marketers should be spending way more time on the very human parts of their job, which is telling the story of their brand, not the other way around.��"We have data that can help create better outcomes,” Engles told AdExchanger.
  • “But is it a long-term, durable moat?
Jackson Engles, CEO of Minerva, is a realist. He knows that the data his AI startup is built on probably wont be a competitive edge for more than a couple of years.

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