News Summary

• Airlines are using celebrity chef partnerships to refresh their premium cabins.
• Menus can be reworked in months, which makes inflight dining one of the faster levers for differentiating a premium product.
• Singapore Airlines has run its Book the Cook program since 1998.
• Qatar Airways added James Knappett of London's two-Michelin-starred Kitchen Table to its Flavors to Fly roster, with four-course menus in first and business class out of London Heathrow.
• United Airlines went further into brand territory in August, partnering with 11 chefs from Netflix's Chef's Table for Polaris business class on select long-haul routes.