News Summary

• Publicis Groupe CEO Arthur Sadoun said he’s pitching directly to CEOs.
• Publicis, according to Sadoun, has found its way in.
• CEOs, he said, are “increasingly’ involved in what the business does, mostly because they’re passionate about AI and need to understand it well enough to make the right calls.
• It doesn’t take much to work out who he has in mind for the tutoring.
• Few CMOs carry much weight with the rest of the C-suite.