News Summary

• Skift Research tested three large language models (ChatGPT, Gemini, and Claude) using repeated prompts across various traveler personas.
• Families got family-friendly activities and budget travelers got low-cost flights, but the destinations themselves barely moved.
• The top five destinations accounted for 38% of all AI recommendations, close to the 40% share those same five hold of actual global inbound arrivals.
• In a Skift Research and McKinsey survey of 1,015 u.s. travelers, 63% preferred a curated shortlist of 10 options over a 500-option catalog.