News Summary

• In recent years, the concept of Business of Experience (BX) has gained growing importance.
• 77% of CEOs stated their intention to radically change the way their companies interact with customers in order to drive business growth.
• Service Design and Design Thinking methodologies make it possible to co-create effective solutions, narrowing the gap between brand and consumer.
• Brian Solis stresses the importance of innovating the experience to evolve from simple Customer Experience to the customer’s experience, emphasizing a human-centered approach.