Future of Marketing Briefing Imagining the ad business hiding inside Metas Muse
News Source : Digiday
News Summary
- By day five of Muse's launch, the app had 730,000 downloads in the u.s. That’s more than ChatGPT, Claude, Polymarket or Kalshi pulled in over the same stretch.
- What might work instead is a placement inside the data an agent actually reads.
- Muse already charges $20 and $100 a month for heavier use on top of a free tier.
- The real question is whether that holds once Muse gets big enough to make an ads business worth building.
This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET.
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