News Summary

• Omnicom and Dentsu are duking it out to win Coca-Cola's North American media business.
• Publicis wooed Coke away from WPP in spring of 2025.
• WPP didn't even try to win it back, choosing to focus instead on the rest of the world.
• Omnicom is the largest holdco in the world, according to Comvergence, with $35.8 billion in North American billings, more than three times DentsU’s, which are $10.2 billion.