News Summary

• Unit1 Studio uses synthesized 3D models instead of holograms.
• Business model is based on theatre, not traditional touring.
• Each show is funded as its own production, and the company says it breaks even at about 70% capacity in the first year.
• The only performer Unit1 has shown publicly is KT Tunstall, a company ambassador who took part in building her own avatar in a showcase rather than a ticketed run.
• Unit1 says it will name acts when tickets go on sale.