Im a single mom who runs a small business. When I needed to expand, I hired a business partner who is my exact opposite.

Image for article Im a single mom who runs a small business. When I needed to expand, I hired a business partner who is my exact opposite.
News Source : Business Insider

News Summary

  • The founder of East End Taste, a Hamptons-based events company, wanted to expand his business.
  • His business partner, Edberg Espinoza, has worked across project development, technology, and visual production.
  • Edberg helped establish a centralized method for tracking contacts, conversations, potential opportunities, follow-ups, and responsibilities.
  • "No sugarcoating," he would tell me.
  • Over time, I came to understand that clarity was not pessimism.
  • It was a form of responsibility.
  • The lesson for me is not that every founder needs an opposite.
  • It is that we need someone who can recognize what our strengths leave unaddressed.
The author (right) has started working with a business partner (left) to run her small business.

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