News Summary

• When we create a product or service, we have the chance to invest in our genre signals.
• Many of them are dated or seem to have low utility, but we ignore their value at our own risk.
• Confusing your customers can be expensive.
• When you invest in telling us what to expect, you get a chance to keep a promise.
• It takes a second to switch gears at a hotel without a lobby.
• A doctor's office might take a few minutes to realize they're not the kind of doctor you’re used to.