Taboola is buying a rival adtech company to gain a bigger foothold with lucrative finance clients

Image for article Taboola is buying a rival adtech company to gain a bigger foothold with lucrative finance clients
News Source : Business Insider

News Summary

  • Taboola has agreed to acquire Dianomi for £19 million, or approximately $25.4 million, in cash.
  • Similar to Taboola, Dianomi offers an ad network that places sponsored-content widgets across publisher websites.
  • The acquisition would help Taboola gain relationships with major publishers such as CNN Business, The Wall Street Journal, and Reuters.
  • Taboola CEO Adam Singolda told CMO Insider that while publishers are challenged by AI-related traffic declines, the technology is also opening new advertising opportunities.
Adam Singoldas Taboola is going shopping.John Lamparski/Getty Images Taboola is eyeing a bigger slice of the adtech market.

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