News Summary

• Malin Gäfvert is the Creative Director at premium kitchen appliance brand Aarke.
• Her creative direction transforms everyday objects from functional utilities into elevated lifestyle artifacts.
• Founded in 2013 by industrial designers Carl Ljungh and Jonas Groth, the brand was built to refine forgotten home essentials.
• Malin’s visuals balance precise product close-ups that highlight materiality and form with dynamic lifestyle imagery.
• Physical evidence of human interaction brings warmth and context to the design narrative, allowing the brand to create a grounded visual identity free from cold minimalism.