News Summary

• Atlanta is rapidly emerging as one of America’s most influential entertainment and creative hubs.
• The city is creating new opportunities for brands willing to rethink how they approach storytelling and partnerships.
• On Adspeak by ADWEEK, host Bashel Lewis moderates a Brandweek panel with three media and creative leaders.
• The conversation examines how brands can build authentic partnerships with creators, production companies, sports franchises, and music properties.
• They also discuss the growing importance of emerging talent, HBCUs, and local creative pipelines.