News Summary

• WPP is set to win Coca-Cola’s global media, data and tech business.
• Publicis was the only other agency group in the running and it dropped out before the process finished.
• The relationship it has with WPP isn’t exactly straightforward.
• It moved its North American media business to rival Publicis without a pitch in February of 2025.
• Now, Publicis has done the same to Coke, walking away from the account to land PepsiCo's global media business instead.