MAX&Co.s New Campaign Keeps It Real

Image for article MAX&Co.s New Campaign Keeps It Real
News Source : Highsnobiety

News Summary

  • There is Barathy, a pediatric nurse who finds joy by giving her attention to what truly matters.
  • Tatiana is a skin therapist whose work challenges tired ideas about aging.
  • Imke is a photographer, mother, and outdoor enthusiast who makes space for what she loves.
  • Lea is an LGBTQ+ activist whose power comes from being unapologetically herself.
  • No single definition of strength required.
Fashion campaigns usually make heroes look untouchable. MAX&Co. is more interested in the ones you might pass on the street.

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