Googles ad tech monopoly will remain, but must relax rules and appoint antitrust monitor

Image for article Googles ad tech monopoly will remain, but must relax rules and appoint antitrust monitor
News Source : TechRadar

News Summary

  • US District Judge Leonie Brinkema ruled that Google won't be mandated to break up its ad-tech business.
  • However the tech giant will still need to make some major changes to its business model to tame monopoly fears.
  • Google still says it disagrees with the ruling and that it intends to appeal.
  • Advertising accounted for $294.7 billion in company revenue last fiscal year of its $402.8 total, or around 73%.
  • That's down from 76% the year before and 77% one year before that.

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