Judges full ruling puts Googles ad tech business under a monitor for six years
News Source : The Next Web
News Summary
- Google must open its ad auctions to rivals and accept years of outside oversight, according to the full decision in the US government's ad tech case.
- US District Judge Leonie Brinkema ruled on 2 September that Google would not have to sell its AdX ad exchange.
- The changes will last six years, the term Google proposed, instead of the 15 years sought by the Justice Department and the states that joined the case.
- The core of the order breaks the link between Google’s two main publisher tools.
Google must open its ad auctions to rivals and accept years of outside oversight, according to the full decision in the US governments ad tech case, unsealed on Wednesday.
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