Sigma Celebrates You, the Photographer, As It Marks 65th Anniversary
News Source : PetaPixel
News Summary
- Yesterday marked Sigma’s 65th anniversary, and the company celebrated in very Sigma fashion with a sincere letter to the world and a beautifully animated video.
- The letter is a celebration of the independence that ultimately makes Sigma different from many of its fellow Japanese photography companies.
- Unlike Canon, Nikon, Fujifilm, Sony, and Panasonic, Sigma isn’t publicly traded.
- Rather than answer to shareholders, Sigma answers to itself and its employees, and ultimately, its customers.
- It's a great letter, and it is safe to say Sigma has done a superb job living up to its founding legacy.
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