The Sidemen Rep Arcade Signs Max Fosh, Friends From Work & More Ahead Of Europes First Creator Upfront

Image for article The Sidemen Rep Arcade Signs Max Fosh, Friends From Work & More Ahead Of Europes First Creator Upfront
News Source : Deadline

News Summary

  • Comedian Max Fosh, creator collective Friends From Work, John Nellis, Faith Kelly, Generation Football and Fallow Chefs have all signed with Arcade.
  • Arcade received a seven-figure investment from Lumina Media, and hired former Vice exec Matt Elek as CEO.
  • Next Thursday, Arcade is hosting Europe’s first creator media upfront at an invite-only event in London.
  • This is expected to attract over 150 advertisers, brands and partners businesses, who will get exclusive previews of creator content slates.
EXCLUSIVEArcade, the management company of The Sidemen, has signed a host of creators, as it relaunches as an entertainment business ahead of its first European upfront.

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