News Summary

• Ad minutes per hour rose 18% on top streamers in the US from January to August.
• Of the nine most-viewed streaming services, only Prime Video showed users fewer minutes of ads per hour last month than it did at the start of the year.
• Ad-supported streamers, including free services, have become increasingly popular as paid services continue to hike prices.
• "Once you reach scale, ad-supported tiers are more lucrative than ad-free tiers," Forrester's Katz said.