News Summary

• Fluencify has raised $4.3m in its first institutional funding round.
• The Swedish company works with more than 13,000 creators.
• It works on an ambassador model, where a creator works with a brand on a recurring basis rather than doing a single paid post and moving on.
• The money goes on engineers in Stockholm, a New York office and a US sales team, a larger creator network, and further product work for existing customers.
• The US expansion is the part worth watching, since it puts a six-person Swedish company into the most crowded creator marketing market in the world.