Lululemon the latest brand to bet on resale as secondhand clothing becomes big business

Image for article Lululemon the latest brand to bet on resale as secondhand clothing becomes big business
News Source : CBC News

News Summary

  • Launch of clothing brand's Like New platform is the latest sign retailers see growing opportunity in resale.
  • Lululemon joins other major brands, such as Canada Goose and Arc'teryx, that are rethinking their approach to used clothing.
  • Experts say the appeal of resale to companies is simple: a product that might otherwise be written off can potentially be sold again.
  • A DIG360/Angus Reid Institute study released in August 2025 found 77 per cent of Canadians bought pre-owned items in the past year.
Lululemon is the latest retailer to expand into the resale market, as secondhand shopping increasingly moves from thrift stores and online marketplaces into brands own ecosystems.

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