CreatorFi raised $45 million to bet on creators with cultlike audiences
News Source : Business Insider
News Summary
- CreatorFi backs creators of varying sizes, with a focus on gaming, music, digital content, and live events.
- It writes checks that typically start at $500,000 and can go up to $5 million, in exchange for a percentage (usually 50%) of the creator's platform revenue.
- CreatorFi's cofounders said they saw an opportunity as technology makes it easier for people to build IP-based businesses without institutional backing.
- "It just shows a maturity in capital markets to acknowledge creators as businesses," CreatorFi cofounder Jack Cameron said.
CreatorFis cofounders, Jack Cameron and Billy Huang (also CEO), want to help creatorled media companies grow.
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