Google Wont Be Forced to Break Up Adtech Biz, Even After Monopoly Ruling

Image for article Google Wont Be Forced to Break Up Adtech Biz, Even After Monopoly Ruling
News Source : Adweek

News Summary

  • Google will not be required to divest key parts of its advertising business.
  • A federal court ruled that the tech company operated illegal monopolies in the publisher ad server and ad exchange markets.
  • Instead, Google will be forced to adopt some behavioral changes, though Brinkema has not yet specified what those changes will entail.
  • In a statement to ADWEEK, Google’s vice president of regulatory affairs Lee-Anne Mulholland said the company is ‘very pleased’ with the decision.
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