News Summary

• This week’s Future of TV Briefing looks at signs that influencer marketing may be on the precipice of an economic correction.
• Half of marketers misprice creator fees and 40% of them feel like they overpaid, according to 1,000 marketing and procurement leaders surveyed by Billion Dollar Boy.
• The creator economy is starting to bear closer resemblance to a business I’ve been reporting on for 15+ years: the programmatic advertising business..
• Companies including Dentsu, L’Oreal and LTK are increasingly automating dealings between brands and creators in a similar way to how ad tech firms automate dealings between advertisers and digital publishers.