Dyson makes everyday products into status symbols or spectacular flops
News Source : Business Insider
News Summary
- Dyson built a billion-dollar business by taking sleepy home appliances and trying to make them less annoying.
- When those products hit, they hit big; when they don't, they're big flops.
- The company is launching the CameraJet, a $500 toothbrush with a tiny camera that scans a user's molars and sprays mouthwash between them.
- It promises to remove the annoyance of flossing with synthetic plastics — but also asks users to be comfortable with a camera peering at their teeth.
Dysons companywide approach find annoying appliances and engineer futuristic fixes. That technique has disrupted the vacuum and hair care industries, but flopped with cars.
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