News Summary

• The $499 CameraJet is the first AI-powered toothbrush with a camera built into its brush head.
• Dyson will happily keep you supplied with replacement brush heads, mouth rinse, and non-foaming toothpaste.
• Other brands are available, though, so you are not — strictly speaking — locked into a toothpaste subscription.
• The engineering, meanwhile, seems impressive, and, in the words of BI's Katie Notopoulos: " Honestly, it looks very cool" "That is Dyson's trick: making eye-wateringly expensive personal-care gadgets that genuinely change the category," Notopoulos said.