News Summary

• Korean startup wants shoppers, resellers, and retailers to use guided smartphone photos to identify counterfeits.
• CEO Myunghyun Kim says guided photos are important for luxury authentication.
• QUAZAR says it has built a large genuine-and-counterfeit image dataset and reported 94.5% detection accuracy in testing.
• Its investor deck lists a Hyundai Department Store proof of concept and discussions with other retail and resale partners.
• The company was founded in 2020 and began with luxury authentication before expanding its pitch toward a broader “physical intelligence” platform.