Laura Clink designs a flexible identity for familyrun print shop Phillips Print

Image for article Laura Clink designs a flexible identity for familyrun print shop Phillips Print
News Source : Itsnicethat.com

News Summary

  • Phillips Print is a third-generation, family-run printer based just outside of London.
  • The new identity reflects the warmth, versatility and community at the heart of the business.
  • A bold but approachable custom-drawn wordmark is accompanied by nine different logos.
  • This versatility is completely in line with the company’s spirit of being hands-on in every project and personalised to each client's needs.
  • The core deliverable was a new website, so it was important for the branding to translate easily into the digital space while holding onto its essence as a print-based company.
Warm and tactile, the resulting identity is made up of a flexible system with lots of different expressions. A bold but approachable customdrawn wordmark is accompanied by nine different logos.

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