News Summary

• Genesis was spun out of Hyundai in 2015 as a stand-alone luxury brand.
• COO Tedros Mengiste now oversees a team of roughly 200 employees.
• He says operating with the mentality of a young company while tapping into the resources of an auto giant has helped Genesis grow quickly.
• Genesis still accounts for a fraction of Hyundai's overall sales, but it's become an important part of the parent company's push into more profitable luxury cars.
• In 2025, Genesis sold a record 221,482 vehicles, while Hyundai Motor Company sold 4.1 million vehicles.