News Summary

• Generative AI-powered market models are emerging as a means of handling complex tasks like this in real time.
• The market model acts as an AI “brain,” consolidating a variety of data to simulate different market environments and make dynamic commercial decisions.
• “It helps us make better, faster, more granular commercial decisions,’ says Dominic Kennedy, senior vice president of revenue management, sales, and e-commerce at Virgin Atlantic.
• It considers, on a real-time basis, a plethora of different inputs, whether it be demand, capacity, or booking.
• It has a really sophisticated way of evaluating our positioning relative to competitors, market conditions, and a whole raft of other things that have significance in how demand is manifested.