News Summary

• Actor and producer Lily Collins is the new face of IM8, the premium health and wellness brand co-founded by entrepreneur Danny Yeung and David Beckham.
• Collins will also take an undisclosed equity stake in IM8's parent company, Prenetics.
• IM8’s hero product is a daily supplement drink available in flavors like lemon and açaí.
• It claims to pack 90 science-backed ingredients into one sachet, andCollins is the latest star to back it.
• The next advantage in marketing will belong to those who combine AI's speed with human scar tissue.
• Protect the innovation to own the category—and grow $300 into $8 million.