These caf owners started a shop with credit cards and a $30,000 loan. They say its worth it to run a business in NYC.

Image for article These caf owners started a shop with credit cards and a $30,000 loan. They say its worth it to run a business in NYC.
News Source : Business Insider

News Summary

  • Ilia Penzin and Liliia Penzina opened T.O.L.K.
  • in the Brooklyn neighborhood of Bushwick.
  • To fund the startup costs, they moved in with roommates to save on rent, took a $30,000 loan from family, and went into credit card debt.
  • The café has averaged 24 checks per day at around $8.76 each, totaling roughly $212 in gross sales per day.
  • Still, they remain optimistic and would encourage other would-be entrepreneurs to follow their dreams.
Ilia Penzin and Liliia Penzina at their caf, T.O.L.K., in Bushwick.Paola Chapdelaine for BI Ilia Penzin and Liliia Penzina run T.O.L.K., a caf in Bushwick, NYC, facing financial hurdles.

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