Ad Tech Briefing TV measurements competitive reset gathers pace (with more job cuts)

Image for article Ad Tech Briefing TV measurements competitive reset gathers pace (with more job cuts)
News Source : Digiday

News Summary

  • Nielsen agreed to acquire DoubleVerify in a $2.15 billion deal on August 6.
  • On August 7, rival measurement outfit VideoAmp had reduced headcount, eliminating between 50 and 60 roles, including its CTO.
  • Attention then shifted again on August 11, when Comscore unveiled its “ROI Strategy,” including a substantial workforce reduction.
  • Scale, differentiated data assets and AI-enabled workflows appear to be becoming more important competitive advantages than standalone point solutions.
This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET.

Must read Articles

News image for article Ad Tech Briefing TV measurements competitive reset gathers pace (with more job cuts)

This New Study Found A Troubling Link Between Music Streaming And Rising Traffic Deaths

News Source : By [email protected] (Asad Kashif) from BGR

News image for article Ad Tech Briefing TV measurements competitive reset gathers pace (with more job cuts)

MailOrder Music Legend Columbia House Is Closing Its Doors

News Source : By Travis Bland from Consequence.net

News image for article Ad Tech Briefing TV measurements competitive reset gathers pace (with more job cuts)

5 Best SciFi Series Theme Songs Of All Time, Ranked

News Source : By [email protected] (Rick Stevenson) from TVLine

News image for article Ad Tech Briefing TV measurements competitive reset gathers pace (with more job cuts)

5 Horror Western Movies That Prove the Wild West Was Terrifying

News Source : By Chris Sasaguay from Nofilmschool.com

News image for article Ad Tech Briefing TV measurements competitive reset gathers pace (with more job cuts)

The 7 Best Greek Mythology Movies, According to Rotten Tomatoes

News Source : By Nitya Rao from Mental Floss

News image for article Ad Tech Briefing TV measurements competitive reset gathers pace (with more job cuts)

Michael Gatt

News Source : By from Awwwards.com

News image for article Ad Tech Briefing TV measurements competitive reset gathers pace (with more job cuts)

Until Dawn And Kingdom Hearts Star Hayden Panettiere Has Died At 36

News Source : By Kenneth Shepard from Kotaku

News image for article Ad Tech Briefing TV measurements competitive reset gathers pace (with more job cuts)

Christopher Nolans The Odyssey Becomes Biggest Film Ever At BFI IMAX

News Source : By Andreas Wiseman from Deadline

News image for article Ad Tech Briefing TV measurements competitive reset gathers pace (with more job cuts)

5,000 Classic Movie Posters Digitized & Put Online Free to Browse & Download

News Source : By OC from Openculture.com

News image for article Ad Tech Briefing TV measurements competitive reset gathers pace (with more job cuts)

Iconic Film Introductions Miranda Priestlys First Devil Wears Prada Scene Is the Birth of a FullyFormed Icon

News Source : By Brennan Klein from Nofilmschool.com

News image for article Ad Tech Briefing TV measurements competitive reset gathers pace (with more job cuts)

Takopis Original Sin Compilation Films Video Unveils November 27 Debut

News Source : By from Anime News Network

News image for article Ad Tech Briefing TV measurements competitive reset gathers pace (with more job cuts)

FanFavorite Star Trek FPS Had To Change Its Plot After 9/11 We Actually Had A Shuttle Fly Into a Building

News Source : By Zack Zwiezen from Kotaku

News image for article Ad Tech Briefing TV measurements competitive reset gathers pace (with more job cuts)

86 Travel Memes To Make You Laugh While You Enjoy Your Vacay Abroad

News Source : By Viktorija Strelciunaite from Boredpanda.com

News image for article Ad Tech Briefing TV measurements competitive reset gathers pace (with more job cuts)

86 Hilariously Bad Fashion Crimes That Make You Wonder Who Let These Clothes Leave The Building

News Source : By Mantas Kačerauskas from Boredpanda.com

News image for article Ad Tech Briefing TV measurements competitive reset gathers pace (with more job cuts)

5 Portable Keyboards for Back to School or Travel That Wont Take Over Your Bag

News Source : By Rei Padla from The Gadgeteer

News image for article Ad Tech Briefing TV measurements competitive reset gathers pace (with more job cuts)

Disabled people in England to get 24hour free bus travel

News Source : By https://www.facebook.com/bbcnews from BBC News

News image for article Ad Tech Briefing TV measurements competitive reset gathers pace (with more job cuts)

The Lord of the Rings Motion Picture Trilogy Extended Editions (Bluray) $32 + Free S&H

News Source : By neomatrixviper from Slickdeals.net

News image for article Ad Tech Briefing TV measurements competitive reset gathers pace (with more job cuts)

I quit my job in media while pregnant and battling an autoimmune disease. It led me to start my own company.

News Source : By Aditi Bharade from Business Insider

News image for article Ad Tech Briefing TV measurements competitive reset gathers pace (with more job cuts)

Charles Esten Recounts Sweet First Encounter With Hayden Panettiere During Nashville Audition What A Great Gift It Was To Act With You

News Source : By Nellie Andreeva from Deadline

News image for article Ad Tech Briefing TV measurements competitive reset gathers pace (with more job cuts)

Emotional farewell to global, iconic superstar Bonnie Tyler

News Source : By https://www.facebook.com/bbcnews from BBC News