Future of Marketing BriefingThe public ad tech era is over
News Source : Digiday
News Summary
- Nielsen agreed to buy DoubleVerify for $2.15 billion in cash last week.
- LiveRamp is next off the board, headed for a Publicis-owned exit from the New York market by year end.
- Criteo, coming off a 14% revenue decline, is now in active take-private talks with Vista Equity Partners.
- Magnite and PubMatic, both up 11% in the second quarter, are the clearest proof the market hasn’t given up on ad tech entirely.
This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series The ad tech public era is over.
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