News Summary

• Nordic Visitor saw traffic to its Norway destination pages jump to "roughly double" normal levels on the two days Norway played its knockout matches.
• Airbnb also saw searches for accommodation in Norway increase by 15 per cent between June 11 and July 12 compared with the same period in 2025.
• Visit Norway sees someone showing interest in the country through social media or Google searches, its team can target them with more Norway-focused articles, films and campaigns.
• The boost in interest brought on by the World Cup “feels great,” said Aase Marthe J.
• Horrigmo, director of Visit Norway.