News Summary

• Nielsen’s agreement to acquire DoubleVerify for $2.15 billion made it the latest publicly listed ad tech company to leave Wall Street following similar moves involving Integral Ad Science and LiveRamp.
• The market reacted bruisingly to Q2 earnings from AppLovin, The Trade Desk, and Criteo, each of which reported underlying businesses that remain profitable but suffered sharp stock price declines.
• Increasingly, investors are applying a far higher standard than simple revenue growth.