News Summary

• Snapchat, the vanishing chat app that first began as "Picaboo," was both founded and launched in 2011.
• In the same way that Alphabet owns Google — which itself owns many major brands — Snapchat is owned by a parent company called Snap Inc.
• The company's name was originally Snapchat Inc., but it was renamed once it began branching into other areas, like wearables.
• As of this writing, nothing in Snap Inc.'s wearable product line has warranted a spot in our list of the coolest wearables you can buy.