News Summary

• Fresh fish sellers are deliberately masking decaying seafood with red industrial chemical dyes to artificially make them look fresh again.
• This unwholesome trick, common among fresh fish sellers, is basically to mark up profit in an economy that makes small business owners struggle to stay affloat.
• In nature, a fish’s gills turn from bright red to a dark brown or pale gray shortly after death as oxygen leaves the blood.
• Because generations of consumers have been taught that red gills equal fresh fish, fraudulent vendors have exploited this metric for financial gain.